These algorithm changes have made it so that our content, which was always seen by many, now barely reaches the eyes of those who truly matter. And damn… it’s frustrating!
We can’t take seeing our work being buried for no reason anymore. We’re not here to be "pushed" into a corner. We’re here to show what we do and who we are – real people with faces and a passion that cannot just fade away.
And here’s the reality: without your help, we will keep disappearing from the feed as if we never existed. Because the truth is simple: without visibility, without engagement, without action, everything we do loses strength, loses impact.
We’ve always been very proud of our followers and our metrics. Mainly because they all came to us organically, without us ever spending a single penny.
For a long time, we lived under the illusion that having a lot of followers meant prestige, that it was a way to show the world that many people liked us (even though we knew that 90% of those followers are ghosts – they boost numbers, but show no signs of life…)
Today, we realise we haven’t actually achieved anything. These followers and these metrics are ours only if Instagram decides we deserve them.
The number of followers is just a vanity metric. What really matters are all the other things: the number of likes, shares, comments, mentions, and saved posts. That’s what truly shows that you are with us, that you actually like what we do.
Creating a post that we think will be a hit, only for it to end up with 30 likes, 0 comments, and a reach of 400 people – that’s enough to ruin our day.
On the other hand, if we get 500 likes and loads of comments, we feel on top of the world for a whole week.
That’s just how social media is – from hero to zero in the blink of an eye.
And you might ask, “Why are you so obsessed? It’s just a social network…”
Because we don’t see it that way. We see Instagram as a **powerful tool**.
Instagram is no longer just a social media platform – it has become a **business showcase** and a **search engine**.
Nowadays, if a business, restaurant, or any brand doesn’t have Instagram, it’s almost as if it doesn’t exist. And we **want** to exist!
So, what are we asking for? Don’t let us fade into obscurity (or be ignored) at the speed of light.
How?
- 1. Comment! Leave a message. Say something. Instagram loves engagement, and we need it.
- 2. Share our posts. Word spreads fast, and we want ours to reach as far as possible.
- 3. Save the posts you like. Instagram will recognise the value of our content and help us stay visible.
- 4. Engage with our stories, videos, and everything else. We don’t want our content to vanish into the void.
- 5. Tag a friend! Never underestimate the power of a good recommendation.
Instagram doesn’t work on its own.
We need you to help us **survive** in this jungle of content that gets harder to navigate every day. If you believe in what we do, don’t let our work disappear.
Help us! It’s easy, it’s free (literally, it costs you nothing), and it brings us **millions**… of smiles. :-)
And this appeal isn’t just for us – it goes for **every business** you admire: don’t let them fall into oblivion!